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All information current as of 01:05:21 Pacific Time, Sunday, 20 February 2005.
How To Publish and Promote Online
by M. J. Rose / Angela Adair-Hoy
Paperback:
St. Martin's Griffin
January, 2001
US$10.46
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Editorial description(s):
Amazon.com
Got a book in you just begging to be written? Get it down tonight and start selling it in the morning. No need to hunt for an agent, entice a publisher, bicker about royalty rates, and suffer the interminable wait between acceptance and publication. Do it yourself--online! M. J. Rose (author of Lip Service) and Angela Adair-Hoy (www.writersweekly.com) have collected everything you need to know in this honest-to-goodness-old-fashioned, conventionally published print book. A book that reads very much like an e-book: the chapters and paragraphs are the epitome of brevity, and there are hundreds of links to Web sites. Twenty-two of the 58 chapters were provided by Rose and Adair-Hoy's e-publishing cohorts, who may well have traded their services, as Rose and Adair-Hoy recommend e-authors do, for a byline complete with Web-site link.
Whether you're interested in publishing by download, e-mail, or CD-ROM; whether you'd like to do it yourself or hire an e-publisher, all you need to succeed, say the authors, is "a good book and a good marketing plan." Packed into this book's 266 pages is solid advice on creating an e-book, becoming an e-publisher, and selling your book online. Banner ads, it turns out, are a waste of money. Better to mention your book in your signature, then make your presence known by joining appropriate discussion groups, writing free articles for related Web sites, and sending out catchy press releases. Throw yourself a cyberbook party, do a virtual book tour, and schedule some author chats. And never hesitate to give away free chapters, or even whole books. "Every free book you give away," says Rose, "will be more valuable to you than the few dollars you might have made on it." --Jane Steinberg
From
As e-journals and e-books proliferate, writers seek advice on taking advantage of the new media. Anthony and Paul Tedesco have already counseled freelancers on writing for and selling to online publications with Online Markets for Writers [BKL My 15 00]. Now Rose and Adair-Hoy provide encouragement and tips for aspiring authors hoping to publish their works electronically. Rose self-published Lip Service (1998) online when she could not get the attention of book publishers. She found it was not enough to create a Web site to make her book available; she also had to devise her own online marketing campaign. Adair-Hoy is coowner of BookLocker.com, Inc., an online bookstore and resource center for writers who publish online. Now the duo shares their eminently practical secrets. These closely parallel those already revealed in The Secrets of Our Success: How to Successfully Publish and Promote on the Web (2000), which was published early last year by Deep South Publishing, another Adair-Hoy enterprise, and which is also available as an e-book. David Rouse
Copyright © American Library Association. All rights reserved
Review
“Anyone interested in e-books or e-publishing should read this informative—and ground-breaking—guide.” –Publishers Weekly
Review
“Anyone interested in e-books or e-publishing should read this informative—and ground-breaking—guide.” –Publishers Weekly
Review
“Anyone interested in e-books or e-publishing should read this informative—and ground-breaking—guide.” –Publishers Weekly
Book Description
Everything you need to know about profitable online publishing and promotion
From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity?
M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker.com, and the publisher of Writersweekly.com, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers.
Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.
Reader review(s):
THE Book that Launched my Own Publishing Company. 10 Stars!, April 11, 2004
I was given this phenomenal book as a gift when I was submitting my first manuscript to major publishing houses, only to find the typical rejection slips that nearly all authors receive.
I read this book in two nights, highlighted the pivotal information that gives authors all of the answers as to exactly how to publish your own books, market yourself with articles, newsletters, speaking engagements, and how to exchange information with other websites so that you are appearing in your specific genre over and over again.
I can only tell you that this book was the catalyst to the creation of my own publishing company, where I love every minute of creating what I love, while sharing with others. This book teaches you how to submit book excerpts to on line e-zines, submit articles for genre specific print publications, how to be active on line, and sharing in the spirit of cooperation where authors can help each other promote their work - which is a win/win for all.
This book gives you outstanding resources, tips, examples, and is in depth enough that you can learn how to create your own niche, your own company, and the success you deserve as you share your gifts with others.
I can only tell you that because I was given this book as a gift, it completely and positively altered the course of my life, for which I am eternally grateful.
HIGHLY Recommended if you want to be published, and create the success you deserve in your joy-filled process.
Thank you M.J Rose and Angela Adair-Hoy for your profound book! It is a true gift in all regards.
Barbara Rose, author of, `Individual Power' and `If God Was Like Man'
Good information, readable and useful., January 21, 2001
The authors put together a collection of their own essays and of essays of other folks who have self-published on line, using publish on demand, or done a traditional off line self-published book. This book has lots of information, and includes numerous citations to other books, and, particularly helpfully, internet URLs where new information and answers to frequently asked questions can be gleaned.
The emphasis here is on how to achieve some commercial success for your book, including good advice on inexpensive and free ways to promote your work on line. This is not a "get rich publishing books" throwaway. This is a solid effort at an overview of how to really publish your own material with commercial success.
I found the work imperfect in two ways. My own mode of self-publishing--using inexpensive specialty chapbooks sold in on line auctions, is not covered. In addition, the work is more geared to the commercial author than to the author of poetry or specialty fiction who just wants to break even and be read. Still, this is a good book. It offers interesting info, like pamphleteer Paulette Ensign's story of figuring out how to make money in 16 page booklets. It's nice to hear this sort of thing expressed in real world terms, rather than in "how I made a million" copy.
Dan Poynter's book on self-publishing once set the standard for traditional self-publishing guides, and its updated version is still a good work on the basics of dealing with printers, etc. But this book offers the reader a good bunch of good ideas, and I recommend it.
Nothing new, very superficial, January 14, 2004
I have read a lot about publishing, self publishing and promoting lately, but though many books devote a chapter or so to online efforts, I was looking forward to reading about online publishing and promoting in more detail. I was thoroughly disappointed by this book. It is not a comprehensive manual, but a series of (VERY) short essays, most of them not going beyond the obvious. For example, there is a section on using public speaking to promote yourself and your book. It sites just one website as the ultimate source to look at for speaking opportunities-- shawguides.com-- and while I'm sure this is a fine site, it is not applicable to the vast majority of writers out there. It is a shame the authors didn't take the time to do any further research to make the book more widely relevant, or to provide real resources on many of the topics they address.
If you are a total, and I mean total novice to computers and the internet-- for example, if you don't know much about word processing programs or what a newsgroup is-- this book may be helpful to you. But if you come into this with any prior knowledge whatsoever, no matter how basic, you may find this book a complete waste of money.
Disappointing..., August 25, 2003
It just goes to show... yes, anyone can publish and sell a book, even if it's unorganized and full of repetitive, outdated, and technically incorrect/incomplete information (for example, why would anyone want to zip a PDF file--they're already compressed!). This book is a loose collection of articles; a few actually offer worthwhile information, but most are completely useless.
Useful if you want to sell your written material online..., February 4, 2002
If you're a writer or e-book author, beginner or advanced--and if your basic question is: "How can you make money selling your written material online?"--then this book provides a lot of answers for you. Most of the ebooks and information out there talk about what ebooks are, or how to create them. This book talks about all those and more...
While there are many topics covered, I chose to focus more on the useful marketing and promotion info found in this book. For example, it includes links to places that help you market your ebook.
And that's the key: Your ebook is worthless unless you can market it and get the word out to your paying customers that your product even exists. Here are some topics that I liked:
- How to post audio clips of you reading from your own books.
- 6 popular online promotional tactics...that didn't work (Learn from their mistakes, so you make better use of your time. )
- 6 surefire ways to write new releases that get published.
- 21 places to send your book-related press releases and announcements online.
- Sample telephone pitch to the Media, plus 37 responses and insightful tips from them.
- 22 sites that host author chats.
- How to get publicity via discussion lists
- 10 places to find Discussion Lists.
- 9 electronic newsletter promos you can send your sample chapters to.
- 6 Ongoing Publicity Campaign Tactics.
- 9 places where you can advertise cost-effectively.
- 5 case studies of authors who used the "FREE" approach to boost book sales.
- And a lot more.
Bottomline: Get the book if you need brushing up on how to market your publications online, or if you want to gain insight on what worked for someone who reportedly earns $5,000 a month in ebook sales alone.
Worth Looking at, November 24, 2003
This book is inspirational in the sense that it gives frustrated writers, like yours truly, a glimmer of hope for the future. According to the authors, the sheer number of manuscripts being presented to traditional publishers and bookstores makes publication for aspiring writers who lack celebrity status a long shot. The authors are also recognized experts/pioneers in the field of e-book production and marketing, and make a valid point that being a successful writer involves more than just writing a good book, it also means learning the marketing ropes.
This book has helped me identify a strategy to use to market my upcoming children's book, "Abby and the Bicycle Caper," which I anticipate having available on Amazon by January 2004. Using the authors' ideas, I have laid out a marketing plan encompassing e-mail, newsgroups, and search engine promotions, in addition to several other ideas. Whether it works out or not, this book has helped me learn a lot about the business of self-publishing, which I consider a good return on my purchase/investment.
Ron Atkins Taylor
Member, Society of Children's Book Writers & Illustrators
[email protected]
Examples of How to Succeed by those who have., August 8, 2001
M.J. Rose and Angela Adair-Hoy know how to promote. They were sick of people cornering them in public and e-mail about how to "do it", so they wrote a book about it. All you need to know about publishing, promoting, where to target and who to contact is included in this useful book. Tips and advice are offered by over twenty e and print authors. The main thing to remember is that you will probabally work harder on the promoting piece than the actually writing of your actual book. The experts all got to where they are by working on these tips, using their time and effort, and not giving up. The thought alone depresses me, but there is a wealth of info found in How to Publish and Promote Online.
Overtaken by events, June 13, 2002
Other than to verify a few common-sense steps one would expect authors to take anyway in marketing their books, this book is of very little use. The specific resources it names mostly boil down to web sites, the vast majority of which either no longer offer the services they did when the book was written, or else have disappeared entirely from the internet. This book has sadly outlived its shelf life.
Insightful and Worth the Bucks, November 21, 2003
This book is inspirational in the sense that it gives frustrated writers, like yours truly, a glimmer of hope for the future. According to the authors, the sheer number of manuscripts being presented to traditional publishers and bookstores makes publication for aspiring writers who lack celebrity status a long shot. The authors are also recognized experts/pioneers in the field of e-book production and marketing, and make a valid point that being a successful writer involves more than just writing a good book, it also means learning the marketing ropes.
This book has helped me identify a strategy to use to market my upcoming children's book, "Abby and the Bicycle Caper," which I anticipate having available on Amazon by January 2004. Using the authors' ideas, I have laid out a marketing plan encompassing e-mail, newsgroups, and search engine promotions, in addition to several other ideas. Whether it works out or not, this book has helped me learn a lot about the business of self-publishing, which I consider a good return on my purchase/investment.
Ron Atkins Taylor
Member, Society of Children's Book Writers & Illustrators
[email protected]
Good Book - Bad Links!, June 24, 2002
After two years of promoting my first book using primarily offline tactics, this book opened up a broader market for my less than new title. Some of the articles sounded more self-promotional than reader-supportive, but I also came away with about a dozen ideas to apply to my online promotion of my self-published book (How To Make Your Business Run Without You) and will become part of my promotion of future books. As with many of the comments already stated, many of the site links no longer exist, yet this is not due to author neglect but to the speed of change on the internet. It would have been nice for the authors to list a link of their own that had updated resource information. Still -- for my [money], this was a good buy.
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