From the book lists at Adware Report:

All information current as of 01:28:28 Pacific Time, Wednesday, 2 March 2005. Real Estate Rainmaker: Guide to Online Marketing    by Dan Gooder Richard   Hardcover:     John Wiley & Sons     20 February, 2004    US$18.45         Usually ships in 24 hours Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

From the Inside Flap
As a real estate agent or broker, would you like to double or even triple your income? Would you like to cut advertising and marketing expenses in half and keep more of what you bring in? Would you like to get more done in less time?

You can do all this and more by tapping into the power of technology to create an effective marketing campaign for your services. Dan Gooder Richard';s REAL ESTATE RAINMAKER® Guide to Online Marketing walks you through the practical steps of building an e-practice brand with web domains, websites, and e-mail "drip" marketing systems. This practical, proven system uses real-world examples and straightforward guidelines to show real estate professionals how to generate more leads and more sales at the lowest possible cost.

Packed with hands-on tips and simple techniques that work for novices and veterans alike, the REAL ESTATE RAINMAKER® Guide to Online Marketing is an indispensable tool for real estate professionals who want new solutions and proven ways to use the Internet to increase business. By combining the cutting-edge online strategies and time-tested offline marketing techniques in this book, you';ll have an effective, profitable marketing strategy up and running in no time.

Statistics show that almost three-quarters of all home buyers use the Internet during their search, yet hardly any buyers or sellers find their agent through the Internet. Those numbers prove that most agents are behind the technology curve and that only a few top sales agents have learned to take full advantage of the Internet. Not only can the Internet help you find buyers, but it can also help you find sellers! If you want to use the Internet to tap into a rich new vein of clients, this guide will show you how.

E-marketing isn';t the only way to generate business, it';s just an important piece in the whole marketing puzzle. The REAL ESTATE RAINMAKER® Guide to Online Marketing will show you exactly how to design and implement an e-marketing strategy that will complement your offline marketing plan, improve your brand recognition, and bring in more leads and sales than ever before!


From the Back Cover
Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you';ll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you';re a novice or a veteran real estate pro, you';ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!


About the Author
DAN GOODER RICHARD is one of the real estate industry’s leading authorities in marketing and lead management. He is the founder and President of Gooder Group, a publisher of real estate marketing materials since 1983, based in Fairfax, Virginia. Gooder Group publishes six monthly real estate newsletters and a wide selection of marketing tools, including website content, automated e-mail brochures, handbooks, postcards, print ad templates, a sales letter library, and more. He is also the author of REAL ESTATE RAINMAKER®: Successful Strategies for Real Estate Marketing, from Wiley.


Book Description
Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you';ll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you';re a novice or a veteran real estate pro, you';ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!




Reader review(s):

Fantastic, April 27, 2004
Any agent, new or old, can use this one. I was actually looking for info to help me with my mortgage business - and this one delivered. It is for R.E. agents (actually Realtors), but alot of it could be used for almost any internet business. Teaches you how to make the center of your business your webpage.

Without getting into too much detail, this book covers topics such as: Why not to use your name as your domain name, how to use multiple domains, driving traffice to your website, capturing e-leads, follow up, turning leads into customers for life, email marketing, building an email database, using virtual assistants and more. In depth. This is the type of book I have been waiting for (and again, I'm in the mortage business - not a real estate agent!)

Real Estate Rainmaker Guide to Online Marketing, May 4, 2004
"Your new book is absolutely superb. I'm going through it now for the second time. Quite honestly I thought I knew what was going on with Internet marketing but I've learned more in the first 100 pages of your new book and tweaked my site even more. I think it should be mandatory reading for everyone who wants to get into online marketing for real estate business. I have yellow stickies all over the book, marking things to change and improve my e-marketing. This book is absolutely top notch. Anybody who reads this book will learn things that will more than put the cost of your book (...) back in your pocket ten times over in the first year. It's fabulous. I'm terribly impressed with the book."

-- Dick Mathes, ABR, CCIM, CRB, CRS, GRI, Home Realty Group, Mason City, IA

Not Just for Realtors!, July 8, 2004
WOW! I am so energized after reading Dan Gooder Richard's book, REAL ESTATE RAINMAKER GUIDE TO ONLINE MARKETING! I'm not in Real Estate but in Retail with a store front as well as a website. I plan to use Richard's book as my bible for online maketing. Just wait. My website will be topnotch!!

Wow, e-marketing made easy!!!!, June 30, 2004
I truly enjoyed this book. It is a simple yet powerful guide to real estate e-marketing that really works. Dan Gooder Richard is in the trenches reporting on real life examples and telling what works and what doesn't. I use this book as a reference and a step-by-step guide. Get the book and get started maximizing your online business.

An A to Z Guide, June 29, 2004
Everyone knows that the Internet is the first place many people turn to when they look for information and there is no exception when it comes to real estate information. If you are in the real estate realm, you need this book to find out how you can capture a portion this exponentially growing segment of the market.

This book is filled with a myriad of real-life examples from successful real estate agents. Surfing these example sites alone will give you ideas on what to do to improve your web site. The ideas within this book are useable and practical and explain the technology you need to know in terms you can understand. Specific products are mentioned by name so you aren't left wondering where to find a "whatchamacallit" to do "whatever" on your/for your web site.

And, unlike many other people who proclaim the Internet to be the ONLY important part of your marketing plan, this book advocates your web site being just one piece (but still a very important piece) of your overall marketing strategy.

The bonus to the book is the resource website. Unlike references and resources listed within a book, the accompanying website makes searching for products referenced within the text simple.

This is a detailed reference guide to the technology available to the real estate industry for the 21st century.

Real Estate Online Marketing Made Simple, July 7, 2004
For once Dan Gooder Richard has boiled the complex world of real estate online marketing down to simple strategies novices and experts alike can put to use. This book is easy to understand and best of all it's practical. I would highly recommend this book to all levels of agents and brokers who would like to boost their online marketing efforts.

Dan Richard's Second Book Is Great, July 7, 2004
Dan Gooder Richard really nails it with this second book. His first book was all about advertising and direct mail. This new book is all about websites and e-mail and how to use them for advertising. At last, the second half of the real estate marketing story has been told.

There are so many helpful hints in this book that it is hard to keep track. You have to read it a second and third time to really absorb everything. This is a must read for anyone interested in real estate marketing or marketing in general as the tips could be applied to many industries.

Great Reading and Easy to Understand, June 30, 2004
This book is great! It has everything the beginner needs to learn about how to use the Internet for marketing. I'm sure vertern Internet users would find the techniques helpful as well. It is easy to understand and gives step by step instructions for things like setting up a website and using emails effectively. I found it very helpful and would suggest it to anyone looking to grow their Internet business.

This Is A Must-Read!, December 17, 2004
This is the best book I've ever read on the subject of online marketing. One section alone, '75 Ways to Promote Your Site', is worth far more than the price of the book. When you factor in all the other practical advice, it's a must-read for any REALTOR� who is serious about making money on the Web.

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