From the book lists at Adware Report:

All information current as of 00:33:40 Pacific Time, Thursday, 14 April 2005.

The Quiet Revolution in Email Marketing

   by Bill Nussey

    iUniverse, Inc.
    22 September, 2004


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Editorial description(s):

Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.

Reader review(s):

eMail Marketing Essential Reading, November 1, 2004
email marketing essential reading

Bill Nussey, clarifies and outlines the most effective methods and
strategies for deploying result oriented email marketing. This new
book provides the kind of information every marketer should have.

Bill Nussey is one of the most respected and experienced leaders
in the email marketing arena and this book provides actionable processess that
you won't see anywhere else.

If you market anything this is a must read volume.

A Great Modern-Day Resource!, October 27, 2004
Finally, there is a resource I can show my boss which explains the importance and proper use for email marketing. Bill Nussey goes through the whole marketing process, and he stresses the importance for strict internal policies to manage the programs.

He really hits the nail on the head with his email brand value discussion - I don't think most companies even realize that they're irritating their customers with useless promotional messages. His premise that email hinges on relevancy rather than frequency is presented time and time again through several real-world case studies

Very insightful summary of key issues in e-mail marketing, October 30, 2004
If you've never thought of email as a complex discipline like enterprise CRM, let Bill Nussey explain how certain leg-work must be done in order to achieve real success with the medium. In this age of CAN-SPAM and regulatory hot buttons, Nussey shows how to build and execute legitimate marketing programs to actually win customer loyalty and build key long-term relationships.

He cites several examples from top companies to illustrate his philosophies on everything from content to delivery issues. Good read!

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