From the book lists at Adware Report:

All information current as of 16:32:34 Pacific Time, Sunday, 12 December 2004.

Flash Enabled: Flash Design and Development for Devices

   by Phillip Torrone / Branden Hall / Glenn Thomas

    New Riders Press
    14 May, 2002


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Editorial description(s):
For many, interactive Flash content is viewed through a desktop computer connected to the World Wide Web. For a rapidly growing number of developers and users, though, Flash content goes way beyond the PC. In Flash Enabled: Flash Design & Development for Devices, a talented group of leading-edge Flash developers describe how to create compelling Flash content for everything from cell phones to TVs to ATMs and more.

Far more than a how-to book on Flash development, Flash Enabled takes the reader by the hand into previously uncharted areas of development. Samples, tutorials, and design rules, tips, and theories spanning more than a dozen chapters explain how to create content for PlayStation2, television, Pocket PC handhelds, and, of course, the Web.

The first two sections constitute an introduction to developing Flash content for devices. Discussions on interface design, typography, animation, and game construction are interlaced with sidebars, tips, screen shots, and code examples. Part three details the specifics of creating applications for devices using Flash, and subsequent sections demonstrate how to create content for television and game consoles like PlayStation2.

Contemporary developers face a big challenge when creating a Flash movie; making one that plays on every Web browser with every version of the Flash plug-in on every version of both Windows and Mac operating systems is a feat unto itself. Introducing more platforms with their own limitations is enough to send a Flash developer screaming into the woods. However, creating Flash content that can be viewed on more than just a desktop computer opens doors to growth and larger audiences. The authors of Flash Enabled have already started creating for a variety of platforms, and we can benefit from their experience rather than playing a perpetual game of catch-up. --Mike Caputo

From Book News, Inc.
Macromedia's Flash Player allows developers to create content once and then deploy it among many devices. This guide presents step-by-step instructions for using Flash to create multimedia applications, animations, and content for multiple devices and platforms such as Pocket PC, TV, cell phones, and ATMs. A sampling of topics includes typography in Flash for devices, developing Flash content for the Sony PlayStation 2, and using Flash for developing touch-screen kiosks.Copyright © 2004 Book News, Inc., Portland, OR

From the Publisher
"Flash Enabled is an important book for any developer who is serious about the emerging world of Internet-connected, Flash-enabled devices." --Jeremy Allaire, Chief Technology Officer, Macromedia, Inc.

"Indispensable information for anyone developing Flash for devices. Flash Enabled provides start-to-finish coverage of the Flash device development process." --Colin Moock, author of "ActionScript: The Definitive Guide"

What can't you do with Flash? Still don't know that one. What started out as a logical idea for a guy like Phil Torrone--if anyone should be driving a book on enabled Flash, it's Phil, the industry's poster child for handheld evangelism--turned into a who's-who party of Flash and handheld experts, each contributing their own special strengths to this book.

(Take a minute, go to Google, and do a search on 'Phil Torrone', then read for a while. Don't forget to come back.)

Phil tagged with Mike Chambers, they outlined the book, and began talking to others in the inner circle of Flash development about the project. Next thing you know, Branden Hall, Robert Hall, Christian Cantrell, Andreas Heim, Craig Kroeger, Leo Leone, Markus Niedermeier, Bill Perry, Fred Sharples, and Glenn Thomas are on board. Special thanks to Greg Burch and to Troy Evans (Macromedia Flash Player PM) for technical reviews.

"Flash Enabled" is not a survey of "here's what could be really cool" about porting Flash off the desktop. It's the Reality. Here's what you CAN do NOW and here's HOW to DO IT. And yeah, there's some pretty tantalizing jumping-off points in here for the ambitious enabled-device Flash developers out there. We know you're there. We've talked to you at the conferences. You've interacted digitally with at least a couple of these authors, more than likely. This book's for you. The technology's right here, so let's have some fun. Cheers, Steve Weiss, executive editor, [email protected]

From the Back Cover
Flash Enabled guides Flash designers & developers in creating content and applications for multiple devices with Flash and other tools. Focusing on the Pocket PC platform, this book also discusses considerations in developing Flash for set-top box systems, cell phones, and lays the foundation for devices such as the Palm. The book targets four main concepts: 1)design/development considerations, 2) creating content once & deploying to many platforms, (including info on using MM Generator to author content in Flash and serve it to Palm Pilots and cell phones that don't yet have Flash Players), 3) creating Flash content for Pocket PC, and 4) application development using Flash integrated with middle-ware. Throughout this book the authors provide guidelines, step-by-step tutorials, workflow, best practices, and case studies.

About the Author

Christian Cantrell is a software developer specializing in web-based and network applications. After studying writing at George Mason University in Northern Virginia, Christian began designing and building web-based data collection systems in ColdFusion. For the past two years, he has been integrating Java, Java Server Pages (JSP), Flash, and Generator into various large-scale commercial applications. He is the author of the white paper "Macromedia Generator and Java" posted on Macromedia's online Support Center and is listed as the lead inventor on two pending patents involving user interface design and real-time rich media generation. Most recently, he has turned his attention toward platform-independent development for mobile and embedded devices, concentrating on integrating Flash user interfaces with lightweight Java server software.

Mike Chambers has been creating applications primarily utilizing Flash, Generator, and Java for the past three years. He also has experience working with ASP, JSP, PHP, and ColdFusion. He has spoken about Flash and Generator at various conferences, including Macromedia UCON and FlashForward. He is co-author of Generator and Flash Demystified. Mike received his Masters degree in International Economics and European Studies from the John Hopkins School of Advanced International Studies (SAIS) in 1998. Mike currently works with Macromedia.

Branden Hall, a well-known member of the Flash community, can most often be found regulating on the highly popular Flashcoders ( mailing list that he founded over a year ago. He also can often be found speaking at various conferences, teaching, or geeking out one of his many bits of electronics. In his spare time (ha!) he loves playing with Linux, working on the arcade machine he is building, mountain biking, and playing with his lovely wife Patti. Both he and Patti work at Fig Leaf Software in Washington D.C.

Robert M. Hall is currently the Senior Developer for mCom LLC ( located in Philadelphia, PA. Robert architects projects and develops ATM machine interfaces, award-winning Internet banking software, and wireless device applications. Robert uses a variety of technologies in his work but his favorite tools of choice are Flash, PHP, and MySQL. Prior to mCom, Robert was a consultant at Citicorp and a web developer for Recently, Robert contributed a chapter to Flash MX Magic for New Riders. If Robert is not enjoying the outdoors with his girlfriend, he can be found listening to music, reading, or tinkering with electronics and trying out new technologies. Usually a piece or two of his experiments will wind up on his personal web site: Feasible Impossibilities (

Andreas Heim is from the small town of Hattenhofen, close to Stuttgart, in Germany, a center of German car engineering. Originally intending to become a professional soccer player, his education took him into the area of media studies and programming. After creating an interactive CD-ROM, his focus shifted from film and video to interactive media. His school required him a six-month internship, which brought him to Smashing Ideas where being a soccer-playing-and-beer-drinking German intern was highly respected. He had so much fun in Seattle that he extended his stay to one year, before deciding to stay permanently. Andreas currently works on all kinds of cutting-edge digital media projects, including bringing Flash to devices. He enjoys his time outside of work snowboarding and playing soccer.

Craig Kroeger creates Flash-friendly, vector-based pixel fonts perfect for large or small screen applications available at The purpose behind miniml is to encourage functional and beautiful design by providing inspiration and resources. After Craig received his BFA in Communication Design from the Mi lwaukee Institute of Art & Design, he co-founded Fourm Design Studio. Craig would like to thank his beautiful wife, Jen, for her belief, his friends and family, and those who believe in the true value of design.

Steve "Leo" Leone ( is currently a freelance illustrator/ designer, and former Art Director of NexusGroup. Prior to joining NexusGroup Leo was Director of New Technology for Braincraft. He holds multiple design awards and has been involved in some of the most innovative Flash projects to date. Leo was a key player on such award-winning projects as, Mitsubishi Imaging,'s Space Arcade, and Recently, Leo co-authored Flash 5 Dynamic Content Studio for Friends of Ed.

Markus Niedermeier is a producer, writer, and director in Munich, Germany, who frequently works on integrated concepts for TV and the Internet. Markus' production experience ranges from multimedia theater to a major network soap opera, from indie DV to high-end 3D animation. For the German Film Awards, he has supervised the production of videos and graphics for the live show, TV broadcast, and web site. With Munich design collective coma2, he has provided content and consulting for leading web clients. Markus wrote and directed Germany's first commercial Flash web-cartoon, animated by Smashing Ideas, for hugely popular "Diddl-Maus". Another collaboration with Smashing Ideas resulted in a Flash-generated cartoon character for a German TV-show pilot by Schwanstein Entertainment.

Bill Perry is a senior consultant at Prosum where he focuses on web design and wireless application development for various clients. With a degree in industrial design, Bill brings with him a discipline in design that has helped him adapt to the changing environment of multimedia over the past seven years. Always wanting to be on the cutting edge of technology, and Flash in particular, Bill found an area in which he can excel—the combination of Flash, Pocket PCs, and wireless connectivity. He put together as a Flash development resource for Pocket PCs and has received much recognition from this effort. He is a member of Team Macromedia, has spoken at several conferences, is on the advisory board for the Pocket PC Summit, and has been a technical editor for several books. Currently, Bill is exploring alternative uses of Flash applications in wireless Pocket PC environments.

Fred Sharples studied film with an animation emphasis at San Francisco State University. He went on to work at Macromedia as director of the Multimedia Creative Services Department. Fred is the founder of Orange Design, a digital creativity company that specializes in Flash application and game development. Under Fred's direction, Orange helped develop the first Flash user interface for a Sony PlayStation 2 game, the first Flash "dashboard" for a broadband portal with live weather and stock reports, and a Flash user interface for a television set-top box. Orange also created Old Navy's online game collection and, in collaboration with MarchFIRST, also helped develop Barbie Pix, a Flash-based painting program that lets users make online pictures, save them, and send them to friends. Fred has been a speaker at FlashForward New York and San Francisco. Additionally, Fred was a contributing author for the bestselling Flash book Flash Web Design—The Art of Motion Graphics by Hillman Curtis.

Glenn Thomas is one of the founders of Smashing Ideas, a leading digital media services company. Smashing Ideas' projects include the Madonna "Music" Shockwave Single, Email Chess, webcasting the Sydney 2001 Paraolympics, Pocket PC games, and web animation shows, such as Zombie College. He has been involved with Flash since its inception and has spoken at numerous industry conferences. He authored the book Flash Studio Secrets that details innovative ways of using Flash in the real world.

Phillip M. Torrone is director of product development of Fallon Worldwide. Co-author of many books on rich media and mobile devices, Phillip Torrone is a designer, developer, and inventor. From developing applications and hardware for the first PDA, the Apple Newton; to creating the first 100% Flash-based Generator-driven online bank; to creating rich data-driven content for cell phones, devices, and automobiles, Phillip applies his diverse skill set to push the boundaries of current technologies. Recently featured in Wired magazine, Phillip currently sits on the Macromedia Advisory Board and regularly keynotes industry conferences and events around the world. As this book was going to press, Phillip was awarded Microsoft's Most Valuable Professional award in the mobile devices category. This award recognizes a recipient's technical expertise, community spirit, and willingness to share information. Fallon's clients include BMW of North America, And1, Citi,, EDS, Holiday Inn, International Truck and Engine Corp., Lee Company, Microsoft, Nikon, Nordstrom, Nuveen Investments, PBS, Ralston Purina, Starbucks Coffee Company, Timberland, Timex, and United Airlines. In Phillip's spare time he runs—a collection of reviews, news, applications, and inventions. The site, which has been featured in Wired, on TechTV and CNN, and hundreds of other places, currently has over three million visitors per month.

Greg Burch is a Software Engineer who specializes in Flash. He is a true advocate of seeing Flash being in everything from your car to your refrigerator. In Greg's most recent project he was a programmer for a company building out an extended Flash Player for a wireless device. He also has a lot of experience with its conventional uses, for things such as web applications and games. Although Greg dabbles in all sorts of programming, his true love is pushing Flash beyond its limits.

Troy Evans is currently the Macromedia Flash Player Product Manager and has served as Product Manager since 1999.

Book Description
Flash Enabled guides Flash designers & developers in creating content and applications for multiple devices with Flash and other tools. Focusing on the Pocket PC platform, this book also discusses considerations in developing Flash for set-top box systems, cell phones, and lays the foundation for devices such as the Palm. The book targets four main concepts: 1)design/development considerations, 2) creating content once & deploying to many platforms, (including info on using MM Generator to author content in Flash and serve it to Palm Pilots and cell phones that don't yet have Flash Players), 3) creating Flash content for Pocket PC, and 4) application development using Flash integrated with middle-ware. Throughout this book the authors provide guidelines, step-by-step tutorials, workflow, best practices, and case studies.

Reader review(s):

very little HOW and a lot of WHAT WILL BE, September 12, 2002
the GOOD and BAD:

First, THE BAD:
I want to make DVD menus with flash. I thought this would show me how, but instead it was a case study of a company called ... that used Flash and a C-Programmer made a connector from Flash to the DVD-OBJECT controller. no code for that. That ..... Don't buy it if that's what you hope to find.

Same with the Interactive Television stuff: Mainly a case study with no practical hows. Kind friggen lame.

There could have been a section on how to create 1 flash file that works on any handheld, desktop, etc. It would have been long, but there are those of us who bought the book and were really disappointed.
I think they were trying to publish the book before this one came out:


Great Branden Hall stuff. that guy is who I want to be. He's amazing. other info on templates and stuff are excellent. top notch.

I'd wait and NOT get this book unless you walk into a bookstore and leaf through it.

I'm Flash Enabled, May 22, 2002
Wow .. a real who's who of the Flash world, gathered together to put pen to paper. For a long time I've wanted to sit and share a coffee with these guys, well now I can via this book.

There is SO much information in here that I'm going to have to read it again. Flash has always been a successful product, most people know this for the web, well this book shows you how to take flash to other devices, Pocket PC, WinCE, XBox, PS2, Cell Phones, Kiosks, ATM, HDTV, PDA and more.

Full of pictures, code examples, a site dedicated to the book. I'd recommend this book for ANY flash designer. They talk about optimisation, Pixel Fonts, good design practises and more.

Very well written, very easy to follow, and exciting...I found myself getting to the end of it and itching to start developing these things....

a superior resource on the subject!, May 29, 2002
as one of the only sources on the subject (pdas, cell phone, ps2, kiosk, etc) this book is invaluable for the kind of information it presents! the information is precise and up to date (discusses flash 5, and references the MX authoring environment.)

It covers pixel fonts (a huge topic be it for devices or not), content for television, playstation2, using server-side middleware for dynamic applications, using Java for stand-alone stuff, how to go full-screen, and a whole lot more.

there is plenty packed into this well-written book to keep you entertained for months to come. one of the nicer things i found out in this book is not so much what you CAN do on devices, but things you should look out for that maybe you SHOULDN'T attempt on them (that would be taxing on system resources, etc.)

I suggest this for anyone who authors in Flash, for those with Pocket PCs, etc. who want to play around, and also for serious application development authors - this book covers a wide-range of material but does it extremely well.

It's a bit rare to find Flash books on the market that really nail their content and purpose - this is certainly one of them that clearly shines!!! Well done.

This book made us money - what more can we say?, December 2, 2002
This might not be the sort of application the authors envisioned, but the book certainly helped us! We run a small online casino off the coast of Britain, TheGoldCasino (dot-com), and our development staff is fairly sparse (we're aimed primarily at users of e-gold, so we're not a big operation). We wanted to experiment with mobile games, but we assumed the cost would be prohibitive. Flash Enabled brought our current Flash developers from a state of knowing nothing about the PocketPC to having functional Flash-client prototypes in a shockingly short period of time! I don't know of higher praise for a book like this than: "It changed our business and made us money".

Obviously, it's not yet clear how large the universe of PocketPC gamers with e-gold accounts will be, but this book at least compressed our development time to the point where it is quite easy for our mobile games to be profitable. Great stuff!

If your going to develope flash for PPC you need this book., August 1, 2002
I can't put the book down. Making your own applications to run on your pocket pc is future.

End to End coverage..., June 3, 2002
This book covers everything, and more. I was very impressed with the amount of knowledge packed in this book. It includes info on of course handhelds, phones, tv's be expected...but wait there is more. Flash on ATM's, PS2, and XBOX! Its truly a primer for anyone looking to get into the world of developing for devices. And once your primed, read through it once more and discover even more info you overlooked.


PS Examples aren't lacking either, plenty to go around. (And a website too)

This Book blows you away!, July 1, 2002
I'm trying to create an application for the pocket pc with flash as the UI. I saw the good reviews and thought I'd give the book a try. Okay, the verdict is in, you must get this book. Did you know that you can do tv commercials and shorts, in flash! This book tells you how. There's also a whole chapter about using flash to commnicate with Java. This means you can extend flash and do things like access databases, etc, etc. I love this book. Buy it!

Finally, a map of the territory!, June 17, 2002
This is my favorite kind of technical book -- one that takes on an area that normally exists as a lot of scattered anecdotes and condenses it into one coherent source.

If you've been curious about all the loose talk going around about how "Flash now plays on PDAs and mobile phones and Playstations", or if you (like me) are actually developing real content for those devices right now, then get this book! The chapters on the PocketPC and the Nokia 9200 phone alone are worth the price of admission. Good, practical, detailed stuff.

The book is supported by a website, [...], with a lot of helpful files -- a much better idea than including a CD with a tech book.

Flash Enabled = Flash for Everyone, July 3, 2002
This is truly one of the few books on the market that looks at Flash from various perspectives and nails it. The contributors to this book keep the chapters focused, provide examples in context and realize that most folks out there aren't "code" geeks; there are both creative designers and innovative developers. The number of devices and platforms commented on and "tips and notes" are great.

You might ask "Where is the CD in the back of the book?", well better than that they have a website for the book and the list of useful URL's in the back of the book is awesome and helps everyone grow their skills when it comes to developing for these evolving platforms. As a Macromedia evangelist I recommend a select few books to the customers and end-users this is one of them.

Not deep, August 1, 2003
Nice book, but it only touches some aspects of Flash for devices, never going into much detail, specially when it comes to videogames.

I did't know FLASH MX could do that., June 27, 2002
Having used flash for a few years now, I was amazed at all the new stuff you can do with flash, this book give you a glimpse of the future that you can use today. If you want to learn flash MX development for other platforms, PDA's phones etc.. this is the book for you. cheers Wayne Lambright

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