Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet: Current Amazon U.S.A. One-Edition Data

From the book lists at Adware Report:

All information current as of 19:17:44 Pacific Time, Monday, 21 February 2005.

Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet

   by --author not specified--

  Paperback:
    Americas Group
    01 June, 2000

   US$13.56

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Editorial description(s):

Bookreader - Summer 2000
Just about the best book around for selling on the internet.

Speakeragency - United Kingdom
I am impressed ! [Your book] is written in normal English and not gobbledegook.

About the Author
Godfrey Harris has been a public policy consultant based in Los Angeles, California, since 1968. He began consulting after brief careers as a university lecturer, U.S. Army intelligence officer, foreign service officer with the Department of State, and organizational specialist in the President';s Executive Office. As President of Harris/Ragan Management Group, he has focused the firm';s activities on alternative solutions to matters of community concern. In fulfilling that role, he has specialized in political and economic analysis; marketing public and private sector products through word of mouth advertising; developing new environmental products; creating commemorative events; and promoting international tourism. This is the 22nd book he has written or co-authored. He holds degrees from Stanford University and the University of California, Los Angeles.

Book Description
Detailed program ideas on how to use word of mouth advertising--the oldest, most effective, least expensive form of market promotion--to sell products, services, places and events on the Internet. Shows how to employ the power of the worldwide web to overcome two shortcomings of word of mouth advertising to become the most efficient marketing tool available. This fourth book on word of mouth techniques by the author also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what word of mouth programs work, what don't, and why.

Reader review(s):

Using eMail Virally, September 25, 2000
The Word-of-Mouth-Advertising champion and chronicler applies his proven techniques to the Internet. Godfrey Harris combines the least expensive form of advertising with the most efficient method of spreading the message: Drafting email messages that recipients want to forward to friends. Harris shares secrets, provides figures and cites case studies to show you how to get more bang for your promotion buck. Glossary and index. [email protected]

Comprehensive, detailed, stimulating, invaluable primer., September 7, 2000
In Let Your Fingers Do The Talking: Using Word Of Mouth Advertising On The Internet, author, public policy consultant, and marketing analyst Godfrey Harris presents a comprehensive discussion, along with detailed program ideas, on stimulating word of mouth comments on the Internet about products, services, places, and events to expand e- commerce sales. An invaluable, highly recommended primer for on-line entrepreneurs and corporate marketing directors, Let Your Fingers Do The Talking also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what works in terms of word of mouth, what doesn't, and why.

SELECTED BEST BUSINESS BOOK OF 2000, November 2, 2000
The editors of Business Bestsellers, a popular German/Austrian publication, has just declared Let Your Fingers Do the Talking as "one of the best 36 business books published in 2000!" Business Bestsellers is a subscription publication that is sent to hundreds of thousands of European business executives.

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