From the book lists at Adware Report:

 All information current as of 19:19:01 Pacific Time, Monday, 21 February 2005.

The Internet Economy: Technology and Practice

   by Soon-Young Choi / Andrew Whinston / Soon-Yong Choi / Andrew B. Whinston

  Paperback:
    SmartEcon Publishing
    01 August, 2000

   US$39.95 

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Editorial description(s):

From the Publisher
This book is based on an innovative online publication by SmartEcon.com, which offers continuously updated, dynamic contents for such rapidly changing topics as the Internet. Buyers of this book get an access to real-time updates and other expanded resources online. Print titles by SmartEcon Publishing, presenting a static picture of such a dynamic digital content, nonetheless offer a complete knowledge solution for business professionals, decision-makers and students who are interested in the Internet technology and how it is reshaping the global economy.


About the Author
Dr. Soon-Yong Choi is Assistant Director of the Center for Research in Electronic Commerce at the University of Texas at Austin, where he received his Ph.D. in Economics. He is co-author of "The Economics of Electronic Commerce" and writes a regular B2B e-business column in Cisco Systems' iQ Magazine. Professor Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Institute Fellow, and Director of the Center for Research in Electronic Commerce at UT-Austin. He has co-authored many best-selling books in electronic commerce and the Internet including "Frontiers of Electronic Commerce," "Electronic Commerce: A Manager's Guide," and "The Economics of Electronic Commerce." He is the Editor-in-Chief for journals "Decision Support Systems" and "Journal of Organizational Computing and Electronic Commerce."


Book Description
This book gives a strategic overview of the new economy of the 21st century. Using detailed discussions, insights, examples, and economic theories and models, this book goes beyond the hype and technical jargons. It is definitely the one book you should read to understand Internet-based technologies and how they are systematically impacting almost all aspects of business and commerce, along with communication, education, entertainment, social and political arenas.

The goal of this book is to provide readers with a structured insight to the Internet-driven economy in four parts. In Part 1, first three chapters define the Internet economy, review underlying technologies and summarize Internet-based commerce. Part 2 discusses characteristics of e-business firms, their customers, and both knowledge-based and physical products and services being manufactured, delivered and consumed in a networked economy. Part 3 looks at various market mechanisms and channels and their effects on pricing. Part 4 reviews changing roles and operations of governments and public institutions, and policy issues for the Internet economy such as privacy, digital copyrights, taxation and regulation.




Reader review(s):

The New Economy - explained for you!, October 4, 2000
Choi and Whinston's new book presents another landmark publication in the e-commerce literature. A very well written account of the economic mechanisms that drive the new economy. Among the most accomplished academic researchers in the field, the authors achieve a great balance of high readability without sacrificing rigor. Truly in spirit of the Internet economy, it is much more than just a conventional textbook. The physical book complements one of the most innovative and accomplished e-learning portals (smartecon.com) to be found online to-day. One of the richest learning and teaching environments for topics related to the new economy, it contains modularized learning materials (so called learnules), teaching cases, research articles, FAQs, links to other sites in academia and industry, presentation slides, and a whole range of other features useful for students and instructors. The purchase of the book allows the buyer full access to the SmartEcon e-learning portal.

The book comprises a fine selection of customized learnules from the online site that covers the current issues in the digital economy debate. Unlike other authors in the e-commerce area, Whinston and Choi develop their concepts from principles of economics research and thus provide new insight into why certain technologies or business models succeed or fail in the new economy. The book includes a review of the essential Internet computing and communication technologies but the focus is on their economic applications. In particular, they discuss online market mechanisms, e-business firms, smart marketing and interactive customers, digital product spaces, online auctions and electronic marketplaces, trust and privacy, e-crimes, and regulatory and governance issues. This book should prove highly valuable to anyone with an interest in fields related to IT, E-commerce, or economics.

Together with the online materials the book can be customized to perfectly fit a range of e-commerce classes. I have used a preliminary version of the book with great success teaching MBA and MSc students at the Hong Kong University of Science & Technology, the premiere Business School in Asia. The combination of dynamically updated online materials (digital) and a convenient reference and textbook (physical) make The Internet Economy: Technology and Practice a unique product in the literature. In some ways this combination successfully parallels current trends towards brick-and-click models. I highly recommend it.

Novel Perspective on the Internet Aimed at Managers, January 31, 2001
There are three characteristics I like about this book. First, it explains the technology of the Internet in sufficient detail for a manager to understand how it is relevant to his/her business. The reader learns the capabilities and limitations of Internet technologies without becoming bogged down in the details of how to make it operational. Second, the book analyzes the Internet technologies and e-business from an economic perspective, using the tools of the micro-economist. The resulting conclusions are more rigorous and authoritative than those offered by other commentators on e-business. This is the first time I've seen such analysis aimed at other than an academic audience. This is the first time I've seen some of the analyses in the book aimed at *any* audience. Finally, the authors have combined old information distribution techniques (the book) with new (a website) by making a website available to purchasers of the book with a promise to keep the website up to date. If you buy the book, don't lose your receipt, as you need to send a copy of it in in order to get access to that website.
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