From the book lists at Adware Report:

All information current as of 01:34:50 Pacific Time, Thursday, 10 March 2005. Web Site Management & Internet Advertising Trends Fourth Edition    by Robin Webster   Paperback:     Association of National Advertisers     15 June, 2000    US$59.95       Usually ships in 24 hours Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

Book Description
This annual study provides key benchmarks on Web site management and Internet advertising based on a 2000 survey of ANA members. Many important Web site management issues are addressed including: Web site staffing; costs of developing and maintaining sites; organizational responsibility; use of e-commerce; databases; the evolving role of extranets, and more. The fourth edition also contains extensive information on Internet advertising with important data on spending levels, buying criteria, production budgets, agency compensation agreements, measurement needs, agency compensation demographics, and other key issues. It illuminates the shifting objectives of web marketers in this rapidly changing arena. This comprehensive study is an invaluable guide for Web site managers and marketers responsible for advertising online.




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