From the book lists at Adware Report:

 All information current as of 14:21:53 Pacific Time, Thursday, 10 March 2005.

Web Site Management & Internet Advertising Trends, Fifth Edition

   by --author not specified--

  Paperback:
    Association of National Advertisers
    August, 2001

   US$42.46   

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Editorial description(s):

Book Description
In a year of rapid change in the online world, ANA's fifth annual study on Web Site Management and Internet Advertising Trends provides critical benchmarks for marketers, agencies and online media companies.

Find out how much America's best-known companies are spending on Internet advertising and what kind of agency compensation agreements they're using;
Get the latest data on the use of new online ad formats;
Learn how about the growing popularity of online sponsorships;
Track new e-commerce and pricing strategies;
Review the most effective tactics to drive traffic to Web sites;
Discover new trends in the integration of online and offline marketing;
Review critical online and offline privacy issues.

Stay in front of the curve on online marketing and advertising trends, issues and opportunities with ANA's comprehensive study. Data is based on a survey fielded in 2001.




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