From the book lists at Adware Report:

All information current as of 01:07:09 Pacific Time, Wednesday, 5 January 2005.

I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating

   by Evan Marc Katz

    Ten Speed Pr
    01 March, 2004


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Editorial description(s):

From Publishers Weekly
In this Internet dating primer, a self-proclaimed online serial dater demystifies fishing in the electronic sea. Katz, founder of the world's first Internet dating consultant firm, E-Cyrano, assures the uninitiated that Internet dating is the "wave of the present," with over 40 percent of all single adults in America searching for love online. Although Katz admits he's never sustained a relationship for more than seven months, he entertainingly reviews how to present one's self on the Web and prepare for every eventuality-from deciding how long to wait before meeting in person to who should pick up the check. Much of his advice is common sense-write a lively introductory essay, be selective in whom you respond to-but, as Katz notes, common sense often goes the way of the Dodo when it comes to dating.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Time Magazine, Feb 2, 2004
"Indispensible...this is a must read for any online dater."

From the Publisher
* A guide to successful Internet dating from the founder of the world';s first Internet dating consulting firm, E-Cyrano.

* The most quickly expanding age groups that are dating online are women and men ages 35 to 54.

* More than 100,000 new people per week sign up with Internet dating sites.

* Online dating is the top reason consumers log on to the Internet, behind travel and financial transactions, music sharing, and adult entertainment

About the Author
Why should you listen to EVAN MARC KATZ';s dating advice? He';s been dating online for five years, has gone out with nearly 100 women in that time, and fell in love for the first time thanks to the Internet. He was also the leading customer consultant at MatchNet and is the founder of E-Cyrano, the world';s first Internet dating consulting firm. By the way, he is single and available in Los Angeles, California

Book Description
It';s official: There is no longer a stigma associated with Internet dating. It';s true. We promise. Nearly 50 million Americans have tried it. That means roughly half of the single adult population has filled out an online dating profile or has at least browsed a few personal ads, just to see who';s out there. Quickly disappearing are the days of awkward setups and random encounters. Today';s singles simply post a profile on a handful of dating websites, then sit back and wait for the dates to roll in. Well, that';s the idea anyway. The reality is that most people slap together vague and uninspired dating profiles and quickly become disillusioned when "the one" doesn';t respond the next day. In I CAN';T BELIEVE I';M BUYING THIS BOOK, Internet dating expert Evan Marc Katz--a former MatchNet consultant and avowed online dater--demystifies the world of Internet dating. He offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more. Equal parts how-to guide and inspirational pep talk, I CAN';T BELIEVE I';M BUYING THIS BOOK is like having a chat with a good friend, in this case, a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you';re an online dating junkie or a complete newcomer, an enthusiastic twentysomething or a been-there-done-that divorcée, this irreverent and intelligent guide will teach even the most jaded single how to master the dating game and find true love online.

Reader review(s):

Excellent book for men or women, April 20, 2004
Five stars doesn't seem like enough.

I've been dating online for just under a year, and what I really like about this book is how it lets the reader know that they're not alone in the trials and tribulations of online dating.

For instance, I used to feel like I was the only one stupid enough to go out with a girl even when I really wasn't all that excited about meeting her. The author assures me that his roommate is the same way. The author does a great job of disarming the reader and assuring the reader that they're not the only ones going through these different nuances of online dating.

Online dating can be rough. Where else can you potentially be talking to six different women through e-mail, four of them on the phone, and get three different dates a week? It can be really rough because you reject and get rejected A LOT more than you would outside of cyberspace, because you do A LOT more interacting with the opposite sex. This book has everything you need to know to enter this arena, and everything you need to know to survive in it once you're there.

Get into online dating without the kind of advice found in this book, and you're going to get butchered alive. Trust me-I got into online dating when I split with my ex, and was totally taken aback when the first few women I wrote to ignored me. Now I know that it happens to everyone. I also didn't have enough experience or knowledge to know what to put in my profile and what to leave out, what to put in a new contact letter and what not to, etc. If I had, I would've had more dates at first and less rejection.

Good book. If you're getting into online dating (which I highly recommend because it's very challenging and very rewarding), you'll need this information and this book is the best place to get it.

One other thing-the author has a great sense of humor and the book is pretty funny in places.

Cheers for Evan Katz from Someone Who Knows, February 29, 2004
I'm a CyberRomance Coach, so I try to keep up with the books that are coming out about Internet Dating. I had four come in the mail from Amazon this week. I was not very optimistic about the quality of the four, since most of what is getting printed is pretty bad - very thin on the information department, usually just a rehash of what has already been printed, and poorly written as well.

Imagine my surprise and delight at Evan Marc Katz's "I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating"! My pencil was flying as I underlined Katz's unique points on page after page. I found new stuff in every chapter.

This guy knows what he is talking about. Katz used to be the customer consultant at AmericanSingles and JDate. And it sounds as if he has been at times certifiable as an Internet Dating Junkie. He knows the big dating sites and he knows about profiles - Wow! Does he know profiles! Katz gives the best profile advice I have seen, short of what I do myself. Plus he's funny and writes reasonably well.

Katz has a couple of weak spots - he's young (the cover says he's 31) and while he has been an energetic Online dater, he has yet to meet the love of his life, online or otherwise - though he did fall in love for the first time. He really hasn't got much to add for the over 50 crowd, a huge segment of CyberDaters, other than the good advice he gives for your online presentation and for dating in general. Katz's book is clearly "A Commonsense Guide to Successful Internet Dating" - it's about dating, not necessarily about finding the love of your life. He's great at that, the hands down expert, as far as I am concerned. Katz's answer to everyone's question "Does Internet dating work?" is a clear and unqualified "Yes!" But if you want assurance that you will find the love of your life via the Internet, you will not find it here.

Katz also asserts that he founded the first online dating consulting service E-Cyrano in 2003. He and I need to talk, since I have been online as a CyberRomance coach since 2002. But let's not split hairs - Katz has written a GREAT Internet dating book, and it's going to the top of my Amazon Listmania recommendations. Congratulations, Evan!

And I am not even going to tell you the names of those other books.

eastcoastluv, March 2, 2004
Evan Katz just gets it. I am a 32 year old dating veteran from nyc. Done the scene and seen it ALL. Was never bitter towards men, just wasn't meeting anyone with staying power. I am also a Jewish girl notorious for dating consummate wasps and found that the religious disparity was getting problematic with time. Enter Evan Katz.

I consulted with him at eCyrano back in December and he helped me write my profile for Jdate. Bless this guy and bless his book! He knows what he's talking about. As a working model and personal trainer in New York I never thought that I would need a vehicle like the internet to meet men. I never would have even considered jdate had it not been for his advice. This book is a very useful tool for anyone considering internet dating. Evan's impeccable attention to detail coupled with his guileless humor are so on point it makes for fast and easy reading. I have recommended it to everyone from my single clients to my father and of course all my beautiful and hip girls who had the same frustrations as me. Trust me. It works. I have been seriously dating a very promising and compelling man that I met on jdate for almost two months now. It's going quite, quite well. Finally...staying power.

Informative and Entertaining, July 19, 2004
I first encountered Mr. Katz when I accompanied a friend to a local singles mixer where the author happened to be a guest speaker. Admittedly, I was a somewhat skeptical audience. I had been online dating for four months and had become a bit disillusioned with the process. Mr. Katz delivered a lively, engaging presentation, choc-full of useful insight and peppered with great humor. By the end of his presentation, my interest in online dating was renewed and I decided to purchase his book. I was not disappointed.

This "Commonsense Guide" takes the reader through the crucial steps of determining which site is best for you and how to create an alluring profile that will generate more responses. The author continues by addressing some specific potential pitfalls of online dating and how to avoid them. What is remarkable about this book is that it is written with a sense of humor and includes some truly laugh out loud moments while remaining honest and true to the serious matter of finding love.

What I found especially surprising and pleasing about this book was the author's insight into the perspective of the female online dater. He accurately touched upon so many of the frustrations and challenges unique to women dating in cyberspace. I nodded with agreement and relief as he addressed my concerns one by one. This guy obviously did his homework.

This book is an entertaining and informative read, and if you have the opportunity to catch Evan Marc Katz at a speaking engagement, do so.

Great book for internet romeos..., February 28, 2004
This book is a Godsend. I had been online dating the past year or so and though I've met a few people, I haven't been able click with that special someone. Then I read about this book in Time magazine and decided to give it a try. What I got was a highly informative and knowledgeable book written in a wry, humorous style that actually got me excited about the whole online dating experience again. You actually get the impression that Katz has been in the trenches before and knows exactly what he is talking about. Some of his sections are so hilarious that I had to stop because I was laughing so hard while nodding my head in total agreement. By taking some of Katz's suggestions to heart, I've managed to attract some pretty interesting women. For instance, by creating a noticeable headline, a detailed profile, and adding a couple of pictures that show all sides of your personality, my responses have doubled than what it was before. This book is a must-have for beginners and more experienced online daters.

At Last! Help for Internet Daters, January 12, 2004
Five stars is a rating I normally reserve for the Bible, but I can't seem to find fault with this book. For one thing, it's seriously funny. For another, he uses that humor to get his points across, and to make you understand that he's not kidding.

The fact is, internet dating can be pretty scary and Katz, with a lot of laughter, takes us through that world in chapters like,
"Let's Not Meet for Coffee" and "No,No,No, Maybe, No,No,No..."
He covers all the important topics: what website to choose, how to meet, how to write your profile, even dating tips. As the subtile says, it is a commonsense guide; while not promising instant success, he makes you feel both confident and capable. I just started online dating, and I've kept it within arm's reach since then.All internet daters will profit from this book.

Informative and fun for new and experienced online daters!, February 3, 2004
Helpful without being preachy. Informative without being dry. In 'I Can't Believe I'm Buying This Book', Katz delivers advice in an entertaining and casual style that feels like much like chatting with an old friend - who happens to have a lot of internet dating experience. The book runs the gamut from choosing the appropriate dating site all the way to first-date tips. Though much of the advice is basic commonsense, it manages to avoid being banal. Katz also avoids the patronizing tone that many self-help books tend to project and proves an informed, gracious and hilarious guide.

If you are new to online dating, this essential book will help you easily and comfortably navigate the sometimes daunting waters of internet personals. Not only for the neophyte, experienced online daters will find themselves laughing out loud at the insights, examples and stories. And for those who are burned out on online dating, this may be just the dose of optimism you need to jump right back in.

Started off as a joke..., November 5, 2004
One of my friends got me this book as a joke for my birthday because I complain so much about never meeting quality men when I go out. I ended up reading it because I was bored and had nothing else to do (likely due to my lack of man), and I have to say, this book may be one of the best gifts I've ever received!

Not only does this book give tips and pointers on how to present yourself and meet people online, but it's also very inspirational and gives you hope that you can actually find Mr. Right out there.

When I finished the book, I was so pumped about meeting someone that I immediately went online and signed up with this dating site called It only took about three days, but I ended up meeting the most wonderful man who just happened to live only about five blocks away from me. We've been together now for four months, and the relationship is as strong as ever. I don't think I would have ever met him if I hadn't given online dating a shot, and I wouldn't have given it a shot without this book. I would highly recommend it to anyone looking to meet a great man, whether or not you've ever considered finding someone online!

Want to take control of your love life? BUY THIS BOOK!, January 29, 2004
I've been dating online (and having fun!) for a few years already, so I picked up this book to get some extra tips and to enjoy some funny stories. I was surprised to discover that Katz's book is actually fantastic! Lots of helpful pointers and an entertaining read for newcomers and veterans. Sitting down with this book feels just like sitting down with your best friend and dishing all night long. There are millions of great people online just waiting to hear from you, so let this book help you find a great first date (or your soul mate)!

Everybody's doing it!, January 13, 2004
As an experienced online dater, I can definitively say that "I Can't Believe I'm Buying This Book" is a must-read for Internet dating virgins and veterans alike. With his warm, thoughtful and informative delivery, Katz manages to alter what to many may feel is a scary, intimidating endeavor into an exciting, inviting and doable process. His experience with online dating communities as both a consumer and a consultant gives him the expertise to impart insider information and personal vignettes that bring this book to life. He's funny, he's witty, and he simply just knows his stuff. I often found myself nodding in agreement or inadvertently laughing out loud at some random passage. My favorite chapter is the one where he shows how to write a magnetic profile, giving tangible examples of what works and what doesn't. I not only learned a whole lot from this book, but finished it with more optimism and confidence about Internet dating than I ever had before. Thanks for bringing good old-fashioned dating commonsense up to speed with the 21st century. Great book!

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