From the book lists at Adware Report:

 All information current as of 14:30:09 Pacific Time, Monday, 21 February 2005.

Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software and Networking

   by Barry Silverstein

  Paperback:
    Maximum Press (FL)
    15 October, 2001

   US$33.20 

   Usually ships in 24 hours

Click the button below to . . .

    
(which will add the book to your Amazon U.S.A. "Shopping Cart")

. . . or use your browser's Back button to return to the search-list page.
Editorial description(s):

From Book News, Inc.
Silverstein draws on over 25 years of experience to create this book for marketers in information technology (IT) companies, showing how to use Internet marketing to its fullest potential. The second edition includes current statistics, new case studies, and additional graphic examples of webpages from IT companies to illustrate concepts from each chapter. The author is CEO of a direct and e-marketing agency.Copyright © 2004 Book News, Inc., Portland, OR


Book Info
How-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs, by addressing the specific Internet marketing needs of IT companies and IT marketing pros. Softcover.


About the Author
Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Business-to-Business Internet Marketing and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.


Book Description
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.




Reader review(s):

(none available)
{end of page}

(Page code from the SEO Tools, Toys, and Packages site)