Adware Report : Dot ZEN: Practical tips and thoughts on Business, Marketing, PR and Internet from the Diamond Sutra: Amazon U.S.A.

From the book lists at Adware Report:

All information current as of 05:49:10 Pacific Time, Wednesday, 23 March 2005.

Dot ZEN: Practical tips and thoughts on Business, Marketing, PR and Internet from the Diamond Sutra

   by Seamus Phan / Ter Hui Peng

  Paperback:
    McGallen & Bolden
    November, 2003

   US$9.35

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Editorial description(s):

Ron Kaufman, bestselling author of "UP Your Service!"
Marries global business, eastern culture and Buddhist philosophy in a diamond text that will open your eyes!

Michael Podolinsky, renowned keynote speaker and bestselling author
A MUST READ for anyone looking to think out of the Western box and into Eastern success thinking!

Dave Rogers, investorpreneur, executive coach, business speaker and co-author of 6 Dimensions of Top Achievers
Carefully crafted blend of Asian case studies with proven methodologies from Zen teachings. A real gem and a MUST READ!

About the Author
Dr. Seamus Phan

Dr. Seamus Phan is one of Asia's leading experts in vertical domains such as the Internet, Internet security, knowledge management, customer service, and high-tech marketing. He is a frequent keynote presenter, workshop and meeting facilitator, and consultant to corporations, government agencies, and at events. He is a successful entrepreneur of information and services businesses since 1991. He has been involved in designing and delivering multi-million dollar training projects for clients, as well as re-engineering multinational corporations and practices in knowledge management, Internet, marketing and human resource development (HRD). He is a pioneer in the area of e-learning, Internet programming, as well as high-tech marketing and publicity. He holds a doctorate in business (quality management), and is an adjunct professor in media studies and sustainable development. He was an inductee of the 500 Profiles in Excellence, amongst the likes of Nobel Peace Prize winner President Kim Dae-Jung (Korea), artist Peter Gabriel, "Seven Years in Tibet" movie director Jean-Jacques Annaud, Cardinal Jan Peer Schotte (Sec-Gen of the World Synod of Bishops), the Barons 500 Leaders of the New Century, alongside the likes of Sir Arthur C Clarke and Bill Gates, among other citations in other volumes. He is an accredited journalist, has co-hosted international TV and radio segments, and written for top international and regional technical, business, health, ethics and branding media. He is also a regular commentator and analyst for TV and radio stations, and the print media. He is also conducted cutting-edge patent-pending biotech research in the areas of autoxidation.Ter Hui Peng

Ms Ter Hui Peng has worked in the media industry since 1991, having been regional manager for Asian Business Press (now CMP Media, the leading trade publisher). She now leads the PR practice of McGallen & Bolden Group, a professional publicity and training firm that has been an Intelligent20 Finalist. She has deep industry experience in the entire spectrum of marketing, including high-tech marketing, Internet content management, publicity, public relations (PR), training and development, direct marketing, seminar and event management. She has consulted on retainer and projects for hundreds of high-tech and other clients, including bestselling authors, leading branding and management consultants. She teaches media training camps and other publicity-related programs. She holds a Masters degree in Training and Development (Leicester), and is a member of the Public Relations Society of America (PRSA).

Book Description
The first ever book from Asia Pacific by co-authors Dr Seamus Phan and Ter Hui Peng, showing their real-world experience in helping Fortune 1000, high-tech and smaller businesses succeed through a holistic approach of business leadership, entrepreneurship, high-tech marketing, publicity, public relations (PR), managing people, and the smart use of the Internet.

The book presents an educational approach to Zen ideas, as well as hundreds of pages of action steps and insider's tips and secrets to growing your business through entrepreneurship, leadership, customer service, total quality, marketing, publicity, public relations (PR), human resource management (HRM), and Internet technology.

Reader review(s):

Wonderfully simple, profoundly practical!, March 24, 2004
These two relatively unknown Asian authors (at least to most of North America I imagine) have written a concise and very practical guide to setting up a business, being an entrepreneur, or just being a corporate manager running a department within a larger enterprise. These guys seem to know their work, without the pretense of hyperbole packaging, and without the failings of more academic writings. The writing is not perfect, but the techniques and tips are very sound and practical, and without fluff. I love the book!

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