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 All information current as of 19:26:58 Pacific Time, Monday, 21 February 2005.

Lessons Learned on the Web

   by Inc. Giga Information Group

  Digital:
    MarketResearch.com
    01 November, 2000

   US$250.00 

   Available for download now

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Editorial description(s):

Book Description
Giga's Web Site ScoreCard teams recently assessed 100 well-known US sites on whether their design made it easy for a visitor to evaluate and use the site — and found that 53 percent of sites earned a failing grade. In Europe, sites belonging to the Financial Times' top 100 European companies had a staggering 87 percent failure rate. One of the key reasons for this sorry state of affairs is many organizations mistake the home page for a technology showcase, either by accident or in a misguided attempt to impart brand value and identity. Not only is the home page the first impression conveyed to visitors, it is also the page visitors will see most often, whether re-orienting themselves during a single visit or returning for repeat visits. Getting the home page right is a critical element in the pursuit of repeat visitors, whether the target is the end consumer or other businesses. With this IdeaBundle to learn about: The two key factors that should dominate home page design — which users visit the Web site, and what are their goals? The biggest roadblocks to home page design —pointless animated introductions, long download times and required plug-ins that the user may not have. Consider the surprising fact that good design tools, which help disabled users, may be legally required. Is your home page design "purpose-driven?" People have little patience for Web sites that are poorly designed, hard to figure out and difficult to use. Is the home page the online equivalent of the Tower of Babel? Consider whether your multilingual site either mixes languages, or changes languages without warning. Because the home page often draws significant resources and effort out of the enterprise, it makes sense to consider whether it is being used wisely. Read this IdeaBundle to find out where your home page does and does not fit the bill.


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