From the book lists at Adware Report:

All information current as of 19:27:10 Pacific Time, Monday, 21 February 2005.

Internet Marketing Success for Information Technology Companies, Second Edition

   by Melissa Bane / Barry Silverstein

  Digital:
    Maximum Press
    --publication date not specified--

   US$17.79 

   Available for download now

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Editorial description(s):

Download Description
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.



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