From the book lists at Adware Report:

All information current as of 19:28:19 Pacific Time, Monday, 21 February 2005.

Internet Ad Campaigns, Not Just Cool Ads

   by Brooke Correll / Aspatore Books Staff

    Aspatore Books
    01 December, 2000


   Available for download now

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Editorial description(s):

Download Description
Internet Ad Campaigns, Not Just Cool Ads, written by Brooke Correll (, VP Marketing), provides an unprecedented look at the various online and offline strategies involved with building a successful brand on the Internet for companies in every industry. Also examined is calculating return on investment, taking an offline brand online, taking an online brand offline, where the future of Internet marketing is heading, and numerous other issues.

Reader review(s):

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