From the book lists at Adware Report:

All information current as of 14:39:12 Pacific Time, Monday, 21 February 2005.

Leveraging the Internet in Product Launch: Strategies for Improved Poitioning in Varying Market Conditions

   by Datamonitor

    25 February, 2002


   Available for download now

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Editorial description(s):

Book Description
Leveraging the Internet in New Product Launch: Strategies for Improved Positioning discusses specific eBusiness strategies and their implementation surrounding new product launches. The brief analyzes which strategies are most appropriate in various scenarios, based upon the pharmaceutical company's current position in the market and the overall maturity of the market. Key Benefits: * Discusses best practices for obtaining information about unmet market needs * Provides a unique perspective on eMarketing tactics, pinpointing those most appropriate for supporting new product launch * Presents a case study demonstrating the applicability of strategies presented to a product currently in pipeline

Reader review(s):

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