From the book lists at Adware Report:

All information current as of 02:59:01 Pacific Time, Wednesday, 23 February 2005.

Internet Services:Keys to Success

   by IDATE

    --publisher not specified--
    01 July, 2004


   Available for download now

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Editorial description(s):

Book Description
Consumer revenue sources for Internet players Online advertising: traditional advertising, new advertising practices, new formats Referencing and sponsored links Fee-paying Internet services Online media Entertainment Communication Broadband content Electronic commerce and online payment Keys to success: winning strategies and business models Typology and positioning in the value chain of consumer Internet's leading players: content sites, ISPs, generalist portals, e-commerce portals, search engines Monographs of leading players: service offering, audience, revenue sources, financial results, positioning with respect to broadband content, strategies Analysis of implemented strategies: main strategic development paths and business model

Reader review(s):

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